“Krystal as a brand is about bringing little moments of delight into people’s days and making them a little bit brighter. “How quickly can we do this? Let’s get it started. Let’s go!” Crowder recalls answering immediately when asked what she thought about partnering with Cruz in the chain’s expansion. Victor Cruz holds the Lombardi trophy after Giants win Super Bowl 46.Getty ImagesAlice Crowder, the Chief Marketing Officer of Krystal, told The Post that they want to open in “as many as we can … we are in a very aggressive expansion mode, we have deals in at least three other states that are in the process of being signed.”Īs part of the expansion, Crowder was profoundly excited to partner with Cruz.Ī rendering of Krystal restaurant.“After they golfed, Jonathan called me and said, ‘Do you know who Victor Cruz is?’ I was like, ‘Of course I know who Victor Cruz is.’” The one Cruz is opening in New Jersey is their first outside SEC country. Those appearing in these listings have only been arrested on suspicion of the crime indicated and are presumed innocent. Once we started to hash out the extent of it and I was in.”įounded in 1932, Krystal currently has about 300 franchises across 10 states. If anybody wants to get to my heart and soul, they want to give back to that too, and I’m all in. I’m rooted in my hometown and giving back. He led that they wanted to open in my hometown of Paterson and then expand from there. “As we continued to play, I started to ask questions. gave me a look behind the curtain on all of it,” Cruz said. “We just talked about it all: pros, cons, what Krystal’s about, their ethos. Like many business deals, this one originated on a golf course.Ĭruz was hitting the links with friend Jonathan Childs, an investor on Krystal’s board and owner of franchises of the chain, and their mutual friend Billy Jones (nicknamed Billy J.), whom Cruz describes as a “connector.” If I can be someone to give them a platform.” “It was something I really wanted to attach myself to, not only to be part of this franchise in a major way, but also to bring opportunity and jobs to my neighborhood where I see young people really trying to figure it out. “When they told me they wanted to open not just in New Jersey, but in my hometown of Paterson, I just felt like it was a no-brainer,” Cruz said. Victor Cruz is opening up to five Krystal franchises in New Jersey by the end of 2023.He spoke to The Post about being approached by Krystal and why he pursued the opportunity. In December, Cruz and slider chain Krystal announced plans to open as many as five franchises in New Jersey by the end of 2023 - the first coming in his hometown of Paterson.Ĭruz starred on the Giants from 2010-2016, catching a touchdown pass in Super Bowl 46 in 2012 as Big Blue upset the Patriots 21-17. The party followed another event at Onda last week, when co-founder Naomi Watts celebrated the launch of Beautycounter at the store.Victor Cruz is bringing a regionally famous southern fast food chain up north. Last Thursday, Symbiome and Onda Beauty hosted an event at Onda’s Sag Harbor location. Photo by BFA Maye Musk and Elizabeth Mitchell Photo by BFA Lauren Patel, Max Harwood, and Jonathan Butterell The other design is 1,700 square feet and offers drive-thru, carryout and a small dining room. The QSR developed two off-premise prototypes last year, one of which is 1,200 square feet and offers drive-thru- and carryout-only. Photo by BFA Christie Brinkley and Jane Krakowski Other marketing partners include Victor Cruz, Brittany Renner, and Ray J. Neil Patrick Harris, Mariska Hargitay, Peter Hermann, and David Burtka Several Hamptonites were in attendance, as was the movie’s star, Max Harwood. Last Friday, the new film Everybody’s Talking About Jamie premiered at a private residence in East Hampton. Photo by BFA Jonathan Gardenhire and LaQuan Smith Kehinde Wiley, who painted Barak Obama’s presidential portrait, was on hand to fête his work. On Wednesday, the Brooklyn Museum celebrated the arrival of the Obama portraits with an opening reception. On Wednesday, Igee Okafor and Desta co-hosted an intimate dinner at Neuehouse, a co-working space in Manhattan. Who says August is a sleepy month? This week parties sprung up in Manhattan, Brooklyn, and the East End.
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